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Marketing communication of selected company
Grecová, Kateřina ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the communication mix of the traditional Czech company Šohaj služby s.r.o. This thesis is divided into two basic parts – theoretical and practical. The theoretical part is focusing on the fundamental literature related to the topic, which provides the reader essential information on this issue and helps him to better understand the practical part. The second part is focused on the company itself. It is analysed by using selected marketing models. It is evaluated how the company communicates with customers and provides them its products. In conclusion, it is suggested some possibilities how to improve communication with its current and potential customers.
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Business Plan for Establishment of the Small Company
Štěpánová, Kristýna ; Fischer, Jan (referee) ; Koudelková, Petra (advisor)
This bachelor thesis deals with creating the business plan, focused on setting up a company, whose main activity is going to be the sale of firewood. The work contains the theoretical knowledge, which concerns the company and its connections and also includes distribution of enterprises under legal forms in the Czech Republic and the structure of the business plan. There are analyzes necessary for establishment of the enterprise in the next part. The practical part embraces the preparation of the business plan.
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Production buildings VW Autocenter
Macholánová, Petra ; Vranová, Daniela (referee) ; Boleslavská, Yvona (advisor) ; Sobotka, Jindřich (advisor)
This Bachelor thesis deals with a new building of Carcenter VW Group located in Brno city, north-east ftom the inner city, in a city part Zábrdovice, on Cejl Street. The building site is recognized in cadastral list by the Brno City Council as Brownfield with the number 3402. It has a iregular shape with area of 1.15 hectares and it is oriented to the north-south direction. From the east it is bordered by a protective belt of the river Svitava. From the south is the site bordered by the Cejl street and from the western side is bordered by the Jana Svobody street. The land is located in an industrial zone, surrounding buildings are of mixed use. The building of carcenter is situated perpendicular to the southern boundary. The access into the area of the building is designed from the road on Cejl Street. Urban solution allows independent use of a showroom and a service warehouse. There are designated separate parking areas for the needs of individual operations of both parts. The building is designed to meet the requirements of the service carcenter VW Group. It will serve as a showcase and a selling point of cars of Volkswagen, Škoda, Audi and Seatvas well as a service and spare parts stock shop.
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Prospectus development firem
Holinka, Michal ; Villim, Róbert (referee) ; Němeček, Petr (advisor)
This thesis deals with business plan of a trading company. Aim of this business plan is a proposal of expansion and structural change of commercial section of the company. I have created project of simple and working split of sales and technical department of the company. This plan is supposed to improve the productivity of labour, increase staff motivation and company sales.
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Carcenter VW Group
Lyčková, Kateřina ; Svoboda, Jiří (referee) ; Nový, Alois (advisor) ; Skála, Jiří (advisor)
This Bachelor’s thesis deals with a new building of Carcenter VW Group in the south of the city Brno, in a city part Brněnské Ivanovice, on Kaštanová Street. The plot is recognized as Brownfield under the number 0201 by the Brno City Council. It has a triangular shape with area of 1.3 hectares and it is oriented to the north-south direction. From the east it is bordered by a protective belt of the river Svitava. The land is located in an industrial zone, thus surrounding buildings are of commercial, administrative and industrial use. The building of carcenter is situated perpendicular to the southern boundary, with its long sides on the east and west. The access into the area of the building is designed from the road on Kaštanová Street. Urban solution allows independent use of a showroom and a service warehouse. There are designated separate parking areas for the needs of individual operations of both parts. The building is designed to meet the requirements of the service carcenter VW Group. It will serve as a showcase and a selling point of cars of Volkswagen, Škoda, Audi, and Seat as well as a service and spare parts stock shop.
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Development of Business Activities from the Perspective of Added Value Products
Kratochvíl, Petr ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with the development of business activities of the company JPL kovo s.r.o., with the focus on strengthening its current position in the machinery market. The theoretical part summarizes knowledge from the areas of management, marketing, and business activities, and it also presents selected analytical methods. The analytical part looks at the current situation of the company through its internal and external environment. The last part provides recommendations leading to the development of the company and its business activities.
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analysis of the Real Estate Market in Selected lLcalities
Škrabanová, Monika ; Oblouková, Aneta (referee) ; Vítková, Eva (advisor)
The bachelor's thesis is an analysis of the real estate market in selected locations. Specifically, the city of Olomouc, Zlín, Liberec and Hradec Králové. The main idea is to compare average house prices according to dispositions and then compare them also in the territory to which they belong. In this case, the territory of Moravia and the territory of Bohemia. In the first part, it defines the basic technical and economic concepts that need to be known. In the second part, the work deals with property valuation, where its basic methods are described. The third and final part of the theoretical area is focused on the real estate market and introduced by its participants. The market for apartments or rentals is also mentioned. The practical part more closely represents the selected sites and processes the data collected, which is then analysed.
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Proposal of Scootland s.r.o. Development Strategy
Přidal, Hynek ; Vokálová, Jarmila (referee) ; Zich, Robert (advisor)
The bachelor thesis deals with drawing up a proposal of Scootland s.r.o. development strategy. It focuses on position of company on the scooter spare parts market in the Czech republic and Slovakia and possibilities of its further growth. Goal of this work is a 5-year development plan including consequent steps which leads to strenghtening of positions on the company’s markets.
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